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In 2009, the enterprise production processing tea about 70,000, tea agricultural output reached 46 billion yuan. Expected 2010 national tea for agricultural output will more than 500 billion yuan, the annual growth rate in above 10%. But for the vast majority of consumers know only kinds of tea, when asked to remember when the tea brand immediately can answer out of consumers are not actually many. In China is still no national famous tea brand, don’t even say like Britain “Lipton tea” that world-class famous brands. At present in China brand marketing for tea production and Tie Guan Yin Tea / Ti Kwan Yin Tea sales enterprise speaking, there is a huge market opportunities and tie guan yin tea prospects for development, this is tea enterprise can in relatively short time quick do big only chance of sales scale.

Establish and Tie Guan Yin Tea / Ti Kwan Yin Tea promote tea enterprise brand force, can let tea enterprise gradually achieve a brand represents a authentic tea varieties, such as a brand is representative of authentic west lake longjing tea, huangshan maofeng tea, etc.; Or a famous tea brand selling all kinds of famous teas are authentic, high quality tea products. Facing the current confusion of tea sales market, only in the consumers’ mind to establish themselves orthodox and dragon well tea high quality brand image, your chances of enterprises than other no brand enterprise more much

In international trade, import and export of all countries establish quality of the Tie Guan Yin Tea / Ti Kwan Yin Tea tea inspection, supervision and administration institutions.

The development of tea inspection and evaluation with  Iron Goddess of Mercy Tea the origin of tea drinking evolution is closely and promote each other. China early in the tang and song dynasties, there is on the quality of tea quality, authenticity identification of the tie guan yin tea 1929. The fragrance of the Tie Guan Yin Tea / Ti Kwan Yin Tea lantian, lu CaiXiang record “, “tea HuangRu” tea to the record of all the evaluation of tea as described and summarized. 18th century, along with  Iron Goddess of Mercy Tea the development of world tea trade, operator and prosperity to get high profits, the wind of ZuoWei bowls YeHang adulteration. It reflects a strong, consumers, importing countries governments have to import ban fake tea legislation. 1725 years, the British government issued the first tea doping ban statute; 1766 added “offenders in prison sanctions” of the Tie Guan Yin Tea / Ti Kwan Yin Tea act. In 1883, the United States congress banned first through the pseudo tea mixed input statute; In 1897 congress prohibited the second through the doping and bad tea input statute; In 1911 the United States government banned trade and inspection again issued a closer relationship, tea inspection become tea trade inalienable important component.

More than 100 years, both in content and tea inspection on a new depth of continuous development. Countries to traditional, it is also the main quality evaluation method of the Tie Guan Yin Tea / Ti Kwan Yin Tea evaluation methods of tea senses widely studied. Including the conditions, the evaluation of the dragon well tea evaluation office appliance, review tea tea tea procedures, water, evaluation factors main quality factor and the importance, evaluation of tea terms, grading methods, joggling sample methods, such as real standard sample tea, making it more scientific and standard, improve the accuracy of the Tie Guan Yin Tea / Ti Kwan Yin Tea sensory evaluation, comparability and importance.

The evaluation method in improving the senses, while in the 1950s onwards, from  Iron Goddess of Mercy Tea all countries carried out extensively chemical evaluation research, tea tea physical properties and discussed various effective chemical composition analysis of tea, the content of the Tie Guan Yin Tea / Ti Kwan Yin Tea data to seek from  Iron Goddess of Mercy Tea measuring chemical evaluation method to identify the quality of tea quality to replace sensory evaluation. Chinese tea universities, research units, import and export commodities inspection agency respectively departments such as the shape of tea successively ore-search capacity, the tea than color, testing the water extract, caffeine, crude fiber this amount, tea polyphenols, catechin total, total theaflavins and tea red element content, amino acid amount, tea acid content and red broken tea quality aspects of chemical methods produced gave a large amount of research, acquired preliminary results. Japan, Sri Lanka and other countries to green tea of chlorophyll respectively the chlorophyll content and magnesium rates and quality of tea relations are studied. The British tea tea tea yellow and tea red element and tea red element spectrophotometric and the tea quality of identification, and testing in market evaluation photoelectric colorimetric determination of black tea polyphenols, soup, theaflavins three indexes. The French price of tea aroma composition and compared the correlation with  Iron Goddess of Mercy Tea analysis. Japan, the former Soviet union, Sri Lanka and other countries application gas chromatography, infrared spectrometry, mass spectrometry and other new technology, the analysis tea aroma composition, etc. But tea color, aroma, taste is the formation of the Tie Guan Yin Tea / Ti Kwan Yin Tea complex, tea quality fit and unfit quality and levels of discretion is not and embedded components number of how many simply a positive correlation or negative correlation, often is the many elements to apply suitable comprehensive effect than, coordinate the results. The combination relation some has yet to be recognized. Therefore, countries and international trade for the tea quality fit and unfit quality and level and appraisal, still use sensory evaluation method, and aided measuring some physical and chemical and project.

    The tea is another feature inspection of various countries on the extensive tea inspection standard and deeply studied. Such as ISO – food and agriculture technology committee set up tea in the 1960s, namely technology commission points in 34 / SO8 ISO/TO undertake corporate development, specially the task of relevant international standards. Tea It is a nongovernmental international organization, its resolution though not binding, but for all countries recognized. Now the organization has officially members 20, observer member 26, liaison members have held 7, 14 times meeting, about  Iron Goddess of Mercy Tea research report, issued by the paper material 370 articles. Since the 1970s, it has successively recommend tea international standards within 15 items, are developing eight of every five years, and the original standard review and revision. Tea producers and importers have set their own standards and national standards, has formulated the producers mainly has: China, India, Japan, the former Soviet union, Sri Lanka, Turkey, Kenya, Bangladesh and Mauritius, etc. Importing countries mainly has: the United States, Britain, Australia, Egypt, Pakistan, France, Germany, Chile, Romania, Bulgaria, the Czech republic, Slovakia, Saudi Arabia, Hungary, etc.

According to xinhua news agency, China tea garden area occupies the first, tea production ranking second in the world, the world’s leading exporter of tea. However, Chinese tea exports faced four suffering, the situation is not optimistic. A sorrow: eu single detect pesticide residues standards improve 3,000 times in August 2005, the eu for sulfur Dan (organic broad-spectrum pesticide residue limits in the tea from  Iron Goddess of Mercy Tea 30 mg/kg is adjusted for 0.01 mg/kg, stringent testing standards 3000 times. The more worth worrying about, in January 2006, the eu implement food and feed safety management new regulations, greatly improving the food market admittance threshold. Europe is the world important tea consumer market, China is one of the tie guan yin Tea / Ti Kwan Yin Tea main exports tea and its “green barrier” will probably most of our exports tea block at the door outside. In fact, the new European Union already testing standards of China tea exports the influence. According to guangzhou customs statistics, 8 ~ 10 months in 2005, China tea exports to the eu exports of guangdong province for 53.4 tons, 91.2% ft percentage year-on-year drop. Among them, in October 2005, guangdong to the eu exports for only 15 tons, year-on-year drop 95.5%. Two sorrow: Japanese tea limited pesticide residues large increases in 2006 index may execute the food, Japan will remain in agricultural chemicals involved positive list system “, the tea limited pesticide residues increases greatly, achieve index 276 (kind of), part of farming incomplete project will change “tea” for “the tea assays, and clearly solvent agglutination exceed the prescribed limits farming incomplete will be illegal
According to xinhua news agency, China tea garden area occupies the first, tea production ranking second in the world, the world’s leading exporter of tea. However, Chinese tea exports faced four suffering, the situation is not optimistic.

　　A sorrow: eu single detect pesticide residues standards improve 3,000 times
In August 2005, the eu for sulfur Dan (organic broad-spectrum pesticide residue limits in the tea from  Iron Goddess of Mercy Tea 30 mg/kg is adjusted for 0.01 mg/kg, stringent testing standards 3000 times. The more worth worrying about, in January 2006, the eu implement food and feed safety management new regulations, greatly improving the food market admittance threshold. Europe is the world important tea consumer market, China is one of the dragon well tea main exports tea and its “green barrier” will probably most of our exports tea block at the door outside.
In fact, the new European Union already testing standards of China tea exports the influence. According to guangzhou customs statistics, 8 ~ 10 months in 2005, China tea exports to the eu exports of guangdong province for 53.4 tons, 91.2% ft percentage year-on-year drop. Among them, in October 2005, guangdong to the eu exports for only 15 tons, year-on-year drop 95.5%.
Two sorrow: Japanese tea limited pesticide residues swell. Index
In May 2006, Japan will remain in the food of positive list system of agricultural chemicals, involving tea limited pesticide residues increases greatly, achieve index 276 (kind of), part of farming incomplete project will change “tea” for “the tea assays, and clearly solvent agglutination exceed the prescribed limits farming incomplete will be illegal. The expert points out, this new rule will greatly increase our tea were detected pesticide residues, tea exporters likely also likely because by Japan prohibited shall be investigated for legal responsibility.
The earliest xiamen port is one of the Tie Guan Yin Tea / Ti Kwan Yin Tea port exports tea to export oolong tea mainly about  Iron Goddess of Mercy Tea 7,000, exports, including tons/year more than 80% export to Japan. Fujian tea association ZhanLi a pointed out, fujian minnan region is basically “the now-defunct, processing must have purchased gains, circulation to Italy as” pattern, the tea industry chain bottom agreementtea farmer in order to make more money and the use of high toxic pesticides, cheap the production of tea is difficult to withstand the test of Japan’s new regulations.
Three sorrow: the tea accelerate “invasion” the Chinese market

　When the international market barriers, the high building, speed up the tea but dorigo invaded China market. In 2005, India small package by xiamen port tea first enter the Chinese market, at present, India has some 36 small package tea varieties in China, the label for inspection.
According to statistics, xiamen port since 2005, total import tea 107 tons, up $150,000 increased 16.2% and 19.28% respectively. According to the agricultural agreement in principle of greater market access, 2006, the Chinese tea import tariffs will further reduce, import tea are likely to increase, the domestic tea producers face “internal external trapped”, tea exports difficult problem will become more prominent.
Four sorrow: domestic tea exports would increase competition. Right release
According to China’s accession to the wto commitments, 2006, our country to tea exports will further open, tea right of export quotas and the administrative will gradually cancel. Some exporters worry, at the appointed time, large domestic trade production, circulation enterprises to enter the international market, will make tea exports more competitive, market also likely to face disorderly and low price competition. Industry insiders worried, tea exports also face the situation in 2005, when textile export global textile quotas, cancellation, domestic textile enterprise mutual demand, finally brought international contends export trade disputes.
Faced with  Iron Goddess of Mercy Tea the severe tea exports situation, industry experts suggest, the enterprise to improve quality, striving to create famous brand, increase the value added products in China, give full play to the advantages of oolong tea and green tea. Relevant departments should speed up from  Iron Goddess of Mercy Tea “company + agreementtea farmer” to “company + base” exports tea production management mode transformation. Give full play to industry associations, prompting enterprises to strengthen coordination function self-discipline, mutual law consciousness, avoid tea exports is low price competition.
The expert points out, the current countries have set new tea, while the detecting standard extolled testing standards of international pace. The relevant government departments in foreign diplomacy, to actively respond to strengthen the discriminatory trade barriers and to strengthen the quality of pesticide residues in safety management, perfect inspection standard.